Loaʻa i ka ʻoihana meaʻai holoholona ka mana nui o ka mākeke a me nā manaʻo hoʻomohala ākea. ʻO ka holomua o ka urbanization, ka piʻi nui ʻana o ka manaʻo o "nā ʻōpio nest", ka poʻe ʻelemakule, a me nā ʻohana DINK, a me ka hoʻomaikaʻi ʻana i ke kūlana ʻohana holoholona, ʻo ia nā kumu nui e hāpai nei i ka hoʻonui mau ʻana o ka mākeke holoholona ʻo Kina. I kēia mau makahiki i hala iho nei, ua lilo ka hana nui o ke kapikala i mea wikiwiki a hoʻoikaika no ka hoʻonui ʻana i ka mākeke holoholona. Manaʻo mākou i ka nui o ka mākeke holoholona ma Kina ma kahi o 149.7 biliona yuan ma 2017, a hiki i 281.5 biliona yuan ma 2020, a ʻo ka CAGR mai 2017 a hiki i 2020 e piʻi ma luna o 23%. Ma ke ʻano he mākeke māhele nui loa, manaʻo ʻia ka meaʻai holoholona i kahi mākeke o kahi kokoke i 100 biliona yuan ma 2020, me nā manaʻo hoʻomohala ākea.
Ke kiʻi ʻana i ka ʻike hoʻomohala holomua a me ka hoʻohui ʻana i nā ikaika o loko a me waho no ka hoʻomohala ʻana. Ma o ke aʻo ʻana i ka hoʻomohala ʻana o nā ʻoihana meaʻai pipi kaulana i ka honua, ua ʻike mākou ʻo kā lākou kūleʻa ʻo ia ka hopena o nā pūʻali hui o nā mea endogenous a me waho, ʻaʻole hiki ke hoʻokaʻawale ʻia mai nā huaʻōlelo ʻekolu o ka huahana, kūʻai aku, a me ka hōʻailona. Mālama nā ʻoihana i ka ikaika o kā lākou huahana a pane i ka hoʻololi mau ʻana i nā koi mākeke ma o ka hōʻoia ʻana i ka palekana o ka meaʻai a me ka hoʻomau ʻana i ka noiʻi a me ka hana hou; Hoʻoikaika ʻia nā kaha pūnaewele ʻelua a me ka hoʻopaʻa inoa ʻana, ʻoiai ke hoʻoikaika ʻia nei ke kūʻai aku ʻana i nā mea hou. Ma o ke kamaʻilio ʻana me nā mea kūʻai aku, hoʻonui ʻia ka mana, ka māhele mākeke, a me nā mea kūʻai aku. ʻO ka hui pū ʻana o nā huahana a me ke kūʻai aku ʻana, me ka hoʻohana ʻana i nā hoʻolālā brand a me ka hui ʻana a me ka loaʻa ʻana o nā ʻano, e hoʻokō i ka hoʻokumu ʻana i kahi hōʻailona pilikino. ʻO nā hoʻohui hoʻonui a me ka loaʻa ʻana he mea hoʻoikaika e hoʻolalelale i kēia kaʻina hana.
Hiki i nā ʻoihana meaʻai puaʻa Kina ke haki, a ʻo nā huahana kiʻekiʻe ke ulu nui. Ma muli o ke komo ʻana o nā mea ʻai holoholona hou i loko o ka mākeke, haʻahaʻa haʻahaʻa haʻahaʻa o nā mea nona nā holoholona ma Kina, a me nā manawa hou i lawe ʻia mai e ka ulu ʻana o ka e-commerce, ke manaʻoʻiʻo nei mākou he nui nā manawa kūpono o nā hui holoholona Kina e wāwahi i ke ʻano monopoly o nā ʻoihana haole. . Hiki i nā ʻoihana ke nānā aku i ka hoʻokumu ʻana i kā lākou mau hōʻailona ponoʻī ma ke komo ʻana i ka hoʻokūkū huahana ʻokoʻa ʻoiai e hōʻoiaʻiʻo ana i ka maikaʻi o ka huahana, a me ka nānā ʻana i nā hiʻohiʻona kūʻai hou i nā kahawai e-commerce. I ka wā e hiki mai ana, aia nō nā ʻoihana kūloko i ka ʻoihana holoholona hiki ke hoʻokūkū me nā ʻoihana ʻē aʻe. Manaʻo maikaʻi mākou e pili ana i ka hiki ke hoʻomohala o nā ʻoihana i loaʻa nā hōʻailona, nā ala, a me nā huahana. Ka hoʻolālā hoʻopukapuka kālā: E kālele ana i ka paipai ʻana i nā ʻoihana me nā pōmaikaʻi ikaika o ka huahana i loaʻa mua i nā hopena kupaianaha ma ka waiho ʻana i ke kahawai kūloko, ke kūʻai aku ʻana i nā huahana, a me ke kūkulu ʻana i ka brand.
